News Release

Christopher Reeve Officially Launches Spark of Life Campaign at The Toronto
Hospital
(Toronto--September 4, 1996) Actor Christopher Reeve officially
launched today the
Spark of Life fundraising campaign. The $21 million endowment campaign
will raise funds to support research in neurological diseases, such as Parkinson's,
Alzheimer's, epilepsy and stroke, and to fund research in brain and spinal
cord injuries. A portion of the funds will also go toward purchasing equipment
to further advance research in the neurosciences.
The Spark of Life campaign is a joint effort on behalf of The Toronto
Hospital and The Hospital for Sick Children, Canada's largest acute care
teaching facilities for adults and children, respectively. To date, $7 million
- a third of the goal - has been raised.
Neurological diseases are the third most common cause of death after heart
disease and cancer and the leading cause of disability in Canada. It is
estimated that one in five Canadians suffers from some form of neurological
disorder. Neurological diseases and injuries also represent a major cost
factor to the health care system. For instance, the cost of stroke in Canada
is estimated to be $2.5 billion a year; and spinal cord injuries are estimated
at $4 million per injured over a lifetime.
"Neurological diseases and injuries have a devastating impact on those
affected, their families and the community," says Mr. Richard Falconer,
Chair of the Spark of Life Campaign. "Our goal is to advance
research to improve the care and quality of life of patients affected by
neurological diseases and injuries."
"Over the years, The Toronto Hospital has gained an international reputation
for excellence in patient care, research and teaching in the neurosciences,"
says Dr. Alan Hudson, President and CEO of The Toronto Hospital. "The
funds from the Spark of Life Campaign will continue the excellent
work of our researchers who are dedicated to neurological diseases and brain
and spinal cord injuries research."
"Research in the neurosciences is a priority at The Toronto Hospital,"
says Dr. Charles Tator, Head of The Toronto Hospital Neurosciences Centre
and Dan Chair of Neurosurgery at The Toronto Hospital and University of
Toronto. "Research is the cornerstone of innovative patient care, rehabilitation
and prevention. We need everyone's support for this important endeavour."
Of the $21 million campaign, $5 million is earmarked for the establishment
of the Brain Tumor Research Centre, located at The Hospital for Sick Children
and jointly operated by Sick Kids and The Toronto Hospital.
For more information, contact Josey Panetta, Senior Media Relations Officer,
The Toronto Hospital, 416-340-3303.
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©1997 The Toronto Hospital Foundation: Last Revised 30 May 1997